We can call them that, can’t we?
We’ve redefined industry terminology many times in the past, and three famous international publishers — Electronic Arts, Activision, and Square-Enix — “ are presenting a strong reason to do so again. They’re purchasing developers who provide considerably different titles than what they’re already known for, and this habit of consolidating the industry shows no sign of stopping.
It isn’t anything new, though these aforementioned juggernauts are heading in intriguing and different directions. For quite some time, EA was known for its mediocre releases, and they were mostly sports-related. Madden and NBA Live were their most notorious titles, while their college and Tiger Woods releases didn’t fare much better. That’s changed, and drastically. The upcoming Mirror’s Edge and Dead Space have been talked about numerous times (both here on TNL and everywhere else), and they’re even trying new things with their tired sports games.
Sun 31 Aug 2008 - 7:35 pm



