Crave Entertainment shifts to new strategy
Crave Entertainment announced today that it will be shifting from publisher and developer of normal-priced video games to publisher of value, mass-market titles. Taking advantage of their relationship with distribution giant, SVG, Crave will sell off all of their current portfolio (which includes, among others, the UFC brand) and use the procurements to fund the acquisition of games that can be marketed at $19.99 or less (such as PlayStation's Beyblade) for all major platforms.