Eidos unveils new image...

http://image.com.com/gamespot/images..._screen001.jpg

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Eidos has today unveiled a new identity and corporate image which it will be adopting with immediate effect. Eidos believes that its new identity conveys a forward-looking, customer focused, market-smart publisher of entertainment software.

"The new look marks the success of a turnaround program and the beginning of a new era to underline our commitment and ability to deliver great games. It also reflects a company that is raising the quality bar and aiming for consistency across all disciplines," said Mike McGarvey, CEO of Eidos. "The old Eidos identity was designed 10 years ago for a video compression company--not with consumers in mind. The new logo has a sharp, streamlined and focused look that is aimed at the customer. There was no point in changing the style before having successfully changed the substance. By embracing our new identity and mission--Committed to the Gameplay Experience--Eidos will build a stronger brand and, in turn, a stronger business."

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Wow... that's gotta be one of the most hilarious PR statments I've heard :lol:

you know, im a designer myself but i just love the reasoning or explanation behind ideas sometimes.

"Eidos has today unveiled a new identity and corporate image which it will be adopting with immediate effect. Eidos believes that its new identity conveys a forward-looking, customer focused, market-smart publisher of entertainment software. "

all that shown by a little arrow thingy......wow.

It looks like a ouija board pointer crossed with a Star Trek comm badge.

That's one amazing arrow.

Amazing. They are changing their image to the Internet Explorer broken image sign.

I was gonna post something, but I was suddently overwhelmed with a feeling of forward looking consistancy across all disciplines. Then I suddenly felt that Eidos will be creating fantastic, high quality, consumer focused games, and I totally forgot what I was going to say.

Cool logo, dunno about the purple though.

Really all they needed to say was "here's our new logo. We like it better than the old one."

I think the company's new direction is neatly summed up in their latest TR game.

Straight down the toilet.

As long as Eidos has Ion Storm they won't be heading down the toilet anytime soon.

maybe the new logo will inspire them to start publishing good games.

"By changing our logo to a penis, Eidos is showing we are a forward-thrusting organization. The new logo has a sharp, streamlined and focused cockhead that is aimed at the customer. Eidos fans, preapre to get jizzed on! Again."

(Sorry if that was a little tasteless, mods, but come on - look at it!).

Still better than new Konami logo :p

Konami has a new logo?! Noooooooooooo!!!!!!

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Originally Posted by johnk_

maybe the new logo will inspire them to start publishing good games.

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Pretty much what I was thinking. A string of hit titles would do more for their image than a mere logo ever could. (Not to say that don't have any good games, but then again they ain't exactly known for consistent quality.)

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Originally Posted by Chibi Nappa

Konami has a new logo?! Noooooooooooo!!!!!!

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Its like the new logo does not have the word "Eidos" in it. Its not like people will see the logo and go, "WHOA! Who the hell are these guys, I can tell by their logo that they are going to have amazing game! LOOK AT THAT LOGO! And I guess the amazing software I am looking for is to the Right of me according to this arrow!"

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Originally Posted by epmode

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*dead*
*and not the normal good kind of dead either. Just straight dead*

That's horrible! And their old logo kicked so much ass too. :(

I actually like the new Konami logo better. Yes, I may be the only one, but what can you do...

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Originally Posted by epmode

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Here's a logo for my impression of Konami's new branding. -> :bs:

The Eidos logo is indeed better than the Konami one.

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Originally Posted by BenT

a Star Trek comm badge.

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That was my impression when I first saw it.

Other than that it's thoroughly so-so. *yawn*

Maybe some new franchises to go along with the new logo are at hand. They better, because if anything, 3DO is a fine example of over milking the cow and we all know what happened there.

The logo looks unbalanced, the arrow's too heavy on the right side, while the text seems to be too light. There's some design tips Eidos, fix your logo now. :)

Oh good, I'm not the only one who thought the new logo was supposed to be a schlong. What statement does the new logo say? It says, loud and clear, "dick!"

James

blah the only good game eidos published was deus ex but one game isnt enough for me to like them.........
as for konami i dont give a damn what their logo looks like their probably the best jap publishers around

That is indeed one bitchin' arrow. Next Tomb Raider is already good.

Image means everything when you are a no name company struggling to gain recognition for something special. I don't think I've recognised eidos for anything major except for TR most of the time though. And then when I think of TR I think of Core, and when I think of Core I think of Chuck Rock on the Amiga. :D I can relate to chuck rock and all those old games more than new ones.

Nothing beats the atari logo though. Tradition is more powerful than trying to keep a modern image like every other single company, I find. People may not recognise or care what the new image looks like and may see it as a sign thier old image was unstable and that they shouldn't be trusted in future because they are changing all the time.

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Originally Posted by Chibi Nappa

Really all they needed to say was "here's our new logo. We like it better than the old one."

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Totally, but I wouldn't have minded if it "represented our edgier, more x-treme and progressive foward thinking and is symbolic of the type of gamer who enjoys our games. Edgy kinds." as it was actually what I expected to hear.

It's almost as good as a painter describeing his bullshit painting.

Personally I'd like to have seen "Here's our new logo, it looks like a giant schlong because only guys with really big dicks are cool enough to play our games", but that's just me.

One thing I am happy about, referring back to the Atari thing, is that no company that's owned the logo has thought for a second about changing it. For a company, a logo is a powerful, defining thing. It's not about the name, or the font used to define the text, or anything like that, it's about the instant association we make with a symbol to a company. The Nike swoosh, the (former) Konami bars, even the Working Designs red/pink triangles, it's a quick and unique visual that can be picked up out of a crowd of similiar items. I'm glad that the companies that have owned the Atari name over the years have recognized the iconography of the Atari blast-off thingy.

Of course, changing your logo isn't all that big a deal when all you had before was the old Eidos one.

James

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Originally Posted by Andy

Wow... that's gotta be one of the most hilarious PR statments I've heard :lol:

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No worse than any explanation of any corporate logo. They're all pretentious marketing babble.

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Originally Posted by BenT

It looks like a ouija board pointer crossed with a Star Trek comm badge.

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Hehe yeah it does. Nice avatar by the way, UN Squadron is an awesome game.

Oh dear god. Who cares about the new Eidos logo anymore?? LOOK AT THE KONAMI ONE!??!? WHAT THE HELL HAVE THEY DONE??

I miss the little jingle and the logo from the 16-bit days.

I can't even spell the sound phonetically. Someone want to try?