MS going with ATI for Xbox 2..
http://biz.yahoo.com/bw/030814/145156_1.html
Quote:
ATI Technologies and Microsoft Announce Technology Development Agreement
Thursday August 14, 8:04 am ET
ATI Graphics Technologies to Power Future Xbox Products and Services
MARKHAM, Ontario--(BUSINESS WIRE)--Aug. 14, 2003--ATI Technologies Inc. (TSX: ATY, NASDAQ: ATYT) today announced it has entered into a technology development agreement with Microsoft Corp. (NASDAQ: MSFT - News). Under the agreement, ATI is developing custom, leading-edge graphics technologies for use in future Xbox® products and services.
"We're combining Microsoft's vision, software experience and R&D resources with ATI's pioneering leadership in graphics technologies to create innovative future Xbox products and services that meet the lifestyle needs of consumers in the Digital Decade," said Robbie Bach, senior vice president of the Home and Entertainment Division at Microsoft. "We selected ATI after reviewing the top graphics technologies in development and determining that ATI's technical vision fits perfectly with the future direction of Xbox."
"Microsoft shares our passion for cutting-edge innovation," said K. Y. Ho, chairman and chief executive officer, ATI Technologies Inc. "Our success working with Microsoft in the past gives us great confidence as we move forward, and our broad experience and wealth of engineering resources will ensure that we deliver. This agreement cements ATI's position as the prime graphics supplier for the future of the games industry."
Well, Nvidia is screwed. Maybe it's a good thing, though, PC gaming could certainly use some standardization, even if it comes in the form of a monopoly. I like ATI better anyway, even though I've got an Nvidia card. So... anyone wanna start taking bets how much MS is going fork over to ATI to ensure graphics superiority over Nintendo?