Sammy to Sega: More Arcade, Less Home
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Sammy wants to Expand Arcade Business after Investing in Sega
10.12.03 - Sammy plans according to a report of the Bloomberg new agency to expand the arcade business in overseas markets, after becoming the largest shareholder in Sega.
Sammy-President Hajime Satomi sees the arcade business as more profitable than developing software for home consoles. He is encouraging Sega to expand its arcade business and reduce production of games for home consoles.
Satomi especially wants to promote development projects for Sammy’s own Atomiswave-Board, for which arcade machines can be produced cheaply.
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