http://en.wikipedia.org/wiki/Lost_Experience
Apparently there's an ilovebees-esque life game involved with ABC's lost that's been going on since before Season Two. Fun stuff's been apparently happening, like fictional interviews on the Jimmy Kimmel Show and URLs flashing everywhere. It's also a lot more corporate than ILBs, but it seems fun anyway.
The site where this all stems from seems to have exploded, so the Wikipedia guide has links to everything else.
And, yes. It is indeed old. But, it's constantly updated. Crazy fun like this is good advertising, and I wish more firms would be so creative.
