Originally Posted by GameDaily article
87 percent, out of an online survey of 16,670 NPD Consumer Panel members, said that having an appealing games portfolio was the number one factor when it comes to buying a new console. And while the PlayStation 3 is the most expensive system, of those interested in buying just one console 62 percent responded that it would be Sony's.
"Price is definitely a factor, but not as much as is content," said Anita Frazier industry analyst, The NPD Group. "I've long been a believer that it isn't any particular technical capability that will win this next console battle. The story continues to be content."
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While the PS3 was tops for people looking to buy just one new console, among the Heavy Gamer segment the Wii garnered slightly more purchase interest than Sony's platform (79 percent vs. 70 percent). We made the assumption that perhaps this was driven by price, since Wii is the least expensive and these gamers are already spending more than anyone else. Frazier disagreed, however.
"Again, I think it's about content. Keep in mind that our segmentation study revealed that a good portion of heavy gamers are kids & teens. Nintendo has some great proprietary content that is attractive to and suitable for these heavy gamers that aren't necessarily playing 'mature content.' So I think it's less about price for the heavy gamer group, and quite a bit about the great games (e.g. Zelda) that these heavy gamers enjoy playing," she explained.