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Adult Swim began running ads beginning on March 25, 2007 advertising the television premiere of the movie the following Sunday, April 1. Their only reasoning behind this stunt, as stated in the ad, was, "[because we're ****ing crazy]". While Adult Swim's TV listings on their website stated the movie would be shown, other TV listings reported the same Sunday block, leading many to suspect it would be an April Fools prank, which it was: though the first few minutes of the movie were shown normally, the remainder was shown in a tiny picture-in-picture with no sound over the normal programming, with occasional giant popups alerting viewers of its presence, as well as advertising the actual premiere. Adult Swim has made similar pranks during its run, including placing fart sounds intercut with anime shows and using Engrish VHS fansubs for the first season of Perfect Hair Forever.)