MS presents... E-Reader 2.0?!
Well, not really, but that's the first thing to come to mind:
Quote:
Microsoft Unveils New Barcode System
By Tom Ivan
Microsoft has developed a new barcode with extensive storage space that is set to be introduced to Xbox 360 games and DVDs later this year.
Image Consumers will be able to interact with the newly developed high capacity color barcodes (HCCB) using webcams and mobile phones with cameras, reports the BBC.
Websites or email addresses could be stored inside the HCCBs that once scanned would direct users to promotional pages or websites offering downloadable content.
While each square inch of the new barcode can house up to 3,500 alphabetical characters, far outstripping the capacity of the current black and white striped codes, Gavin Jancke, the Microsoft research engineering director who developed the HCCB said that the company isn't trying to replace the traditional barcode.
"The UPC barcodes will always be there. Ours is more of a niche barcode where you want to put a lot of information in a small space."