So if the gas station would have been a Shell and he would have had a Zune and a Cingular phone instead, you'd have been alright? When you carry around your cell phone, stop at a gas station, or wear your favorite name brand shirt do you feel like you're in a real life advertisement/commercial? Its all around us in real present day life. Why wouldnt they try to put some semblance of it, in a movie thats supposed to be near present real life?

