In January,
Ford announced it would make the unprecedented move of redesigning its Taurus
sedan, which has been on the market for just one year. Given the short timeframe, we wondered how significant the changes could be. Following some research, we've put together an illustration of exactly what to expect when the 2010 Taurus arrives in less than a year.
The current
Ford Taurus was unveiled in early 2007 as the 2008 Ford Five Hundred. It was then renamed to Taurus in an effort to take advantage of the nameplate's strong mindshare. The car was "facelifted" to give it more style than the original 2005 Five Hundred. Unfortunately, the move was not enough to boost sales or public perception of the model.
As a result, Ford CEO Alan Mulally ordered a complete redesign. Less than three months ago, he told the press the 2010 Taurus would be "the one we should have made originally."
Ford has decided to combine elements of its "Bold American" and European "Kinetic" design language for the 2010 model. While this isn't Ford's all-new design language (which will debut in several years), it is certainly a move in the right direction.
The basic three-bar grille remains, but it has been grafted onto a trapezoidal opening. A similarly shaped inverted air intake sits below the grille. The headlights have some detailing similar to other American Ford products, but their shape is decidedly European.
Is it a groundbreaking design? Not especially. Will it allow Ford to compete effectively against its Asian competition? Absolutely — and that's what counts.