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For me, Gears of War, in concept, is the perfect game. It has a great and reasonably long single player campaign, which is the most important thing to be. However, it also has on and offline cooperative play and brilliant online competitive play that is only limited by Microsoft's stupid peer-to-peer.
I'm finding online co-op to be a big selling point to me. I don't have the time anymore to be good at online MP. Being able to play through the single player with a buddy online without having to traverse the city makes it golden.
My only online console is the DS, so I definatly buy for the single-player experiance.
Local multi is awesome, and online is really cool, but I probably play single-player stuff the most.
I'd type a nice response, but bVork beat me to it.
I like to play with myself.
I also like playing with TnL.
Other than that, it's probobly 65% single, 35% multi/online.
I almost never have people playing with me on the same system.
I play mutliplayer stuff pretty much exclusively these days. Some local, but mostly online.
The exceptions are games where I'm playing for score against other people via leaderboards.
I prefer single player games, and I don't really care for online play.
I slightly enjoyed playing online for awhile with quite a few of the Dreamcast games (PSO and Daytona were a hell of a lot of fun). However, I never get much mileage out of online play, or multiplayer in general, because I don't feel like I'm progressing in the game; thus accomplishing nothing. I'd much rather prefer playing through a single player game for 20+ hours until I beat the game, because I get great satisfaction our of progressing in a game.
I won't buy an online only game (Shadowrun), but a good single player campaign with a strong multiplayer is ideal (like Gears, COD4, etc). Of course, multiplayer is only good if I can play with TNLers, otherwise random is mostly shit.
An excellent single player game with no co-op is okay too, as long as it is awesome (Bioshock). For those kinds of games, I will buy it, finish it and then just sell it.
I buy for the single player experience, but solid multiplayer (especially co-op) is a big plus, sometimes even overtaking the 1P game. My problem with competitive multiplayer is that I just don't have the time to devote to the games everyone is playing, and I often feel like I'm just too far behind the curve.