Check out my logo and post card

Here's just a little project I've pretty much finished working on for an old family friend who recently purchased a music camp in vermont.

She wanted me to design a new logo with a little promotional postcard, and here's what I came up with:

Logo:

http://img.photobucket.com/albums/v4...plogofinal.jpg

Postcard Front:

http://img.photobucket.com/albums/v4...ontfinal-1.jpg

Postcard Back:

http://img.photobucket.com/albums/v4...dbackfinal.jpg

critiques welcome! I think it all turned out quite well.

I think it sucks

i work in mailpiece design. you may want to check the logo size on the mailing side. i know normally they have a 50%/30% restriction meaning it can't be longer that 50% of the mailpiece or taller than 30% of it. looks like it might be over the 30& size. of course if these are going out single piece with stamps/metered postage this might not matter. check with your local MPDA to find out.

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Originally Posted by dave is ok

I think it sucks

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i hate you dave

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Originally Posted by Dyne

i work in mailpiece design. you may want to check the logo size on the mailing side. i know normally they have a 50%/30% restriction meaning it can't be longer that 50% of the mailpiece or taller than 30% of it. looks like it might be over the 30& size. of course if these are going out single piece with stamps/metered postage this might not matter. check with your local MPDA to find out.

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Yeah I imagine this will be more along the lines of simple stamps/whatever, but thanks for the info, i'll forward it to the client. That's something to remember for the future.

Needs a UFO.

I don't particularly like it for a couple of reasons. For a camp environment the logo isn't incredibly fun or outdoorsy. It also has way too many graphic elements in it for a logo (the notes, the tree's the horizon line, the reflections, that swoopy thing connecting the P's). The font itself also doesn't really fit a camp that well, and the usage of your logo on the postcard is too black and white for my tastes. When I think of camp I think of cool texture like wood, or at least some kind of style. An outdoorsy feeling would have been fun to play around with. The green front of the postcard has a fun element going for it with all the waves. That makes it a bit busy, too. I would play with that a lot more to refine it.

This kind of looks like a rough thumbnail you start with at the very beginning of a layout on the computer. How many drafts/thumbnails did you do before you settled on this?

Also needs a ufo.

I like it, I just think the wiggly writing is a little tough to read.

But Im not wearing my glasses so...

Thanks for the critique andrew. I think you need to understand that this was all pretty hastily done, as the project for me was more of a "do this in your spare time" sort of thing. Plus this is the first design project I've worked on in more than two years. It felt good to get back into the swing of things, but It also reminded me of how technically unequipped I am (definitely need to delve into some advanced Illustrator techniques, oh and buy a god damn scanner). And while I agree that a more woodsy, fun theme might have worked better, I think the music part of the camp is supposed to be the bigger focus which is why I went for a more serious vibe.

But hey, the client loves it, so at least there's that. I think it obviously could use some refining to make it great, but for the time i've put into, and the payment I'm receiving, it I think it's good enough.

I like it, but I agree with Andrew that it has too much happening.

GG

BTW, do you have any artwork for sale?

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Originally Posted by AstroBlue

BTW, do you have any artwork for sale?

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shit, everything I've got is for sale.

I'll make a post sometime soon (i've got a lot of new shit since school ended)

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Originally Posted by FirstBlood

Thanks for the critique andrew. I think you need to understand that this was all pretty hastily done, as the project for me was more of a "do this in your spare time" sort of thing.

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Yeah, we all do the quick cash grab projects. It's part of the industry. You probably already know this but make sure you take some jobs, even if they pay less or nothing, to pad your portfolio with. The "i'm doing this for free so you'll fucking like it because i'm a pro" pro bono work gives you the kind of leverage you need to really build a great portfolio piece so long as you're confident enough to be firm with clients. For me, though, saying hell no to a dumb request is one of the funnest parts.

I still do free design pieces from time to time (i'm working on one right now as I browse TNL actually).

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Plus this is the first design project I've worked on in more than two years. It felt good to get back into the swing of things, but It also reminded me of how technically unequipped I am (definitely need to delve into some advanced Illustrator techniques, oh and buy a god damn scanner).

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I love scanners and hi-res photoshop brushes (and make sure they're hi-res, www.Brusheezy.com is a great site to leech). For illustrator concentrate on the pen tool. That's all you need to know from the start. Download images, logo's and lifestyle shots of people and trace them. Make sure the lines are perfect (so if you trace the Pepsi logo, make sure the curves don't have little kinks in them where the curve meets a straight edge). Illustrator is entirely about the pen tool. Everything else is secondary (except the undo key).