Although the term "run 'n gun" didn't emerge until later, Konami's Contra became the archetype for the sub-genre of platform/shooter hybrids using that name. It was first released as an arcade game in 1987, and rose in popularity with NES and computer ports soon afterwards. I'm sure nearly everyone here has played the game in some form.
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This is a thread devoted to the history of run and gun gameplay prior to Contra's debut. Sometimes purely overhead view games in the Front Line/Commando/Ikari Warriors tradition get called "run 'n guns", too, but I'm sticking to using the term for action-focused side-scrollers for this thread.
Although shooters had been around for a while, platform games were still a new concept in the early '80s, especially scrolling ones. Hoei/Alpha's 1981 arcade game Jump Bug did combine platforming and shooting but given the automatic jumping and lack of humanoid character with a gun, it's not quite a run 'n gun in the Contra sense.
I'm having trouble thinking of other platform-shooters from the early '80s, at least ones that side-scroll. I get the feeling I'm forgetting something obvious.
I found Frogacuda's discovery of Bangai-O's inspiration, the 1984 Sharp X1 game Hover Attack, earlier this year very interesting. http://retro.ign.com/articles/861/861550p2.html
I think this sums it up nicely -
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Originally Posted by Frogacuda
Game Arts' 1985 PC-88 (later ported to a million other formats) game Thexder was a much more successful platform-shooter. You could also transform into a ship but for the most part, it's a run 'n gun game.
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You can definitely see similarities to Contra in Konami's 1985 arcade game Rush'n Attack AKA Green Beret. Not only does it share the classic Konami art style but it does have similar gameplay. It is side-scrolling with shooting although melee combat is the dominant form of attack which why it is often not mentioned in the sub-genre.
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The game had several home ports as well as imitators like C64/Spectrum game Bazooka Bill.
At the end of 1985 came Nichibutsu's Galivan: Cosmo Police, an arcade game pretty close to what the Contra experience would be a couple years later. As soon as you got your power-up suit, the gameplay was run 'n gun action. It had diagonal shooting and even lifts you could hang on to. When you keep in mind that games like Super Mario Bros. and Ghosts 'n Goblins[/b] had only recently been released, it's impressive and underrated in its context.
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1986 had a few important titles. Konami released the arcade game Iron Horse. It was more a predecessor to Sunset Riders than Contra but I think it's worth noting. You move around in all directions more like a beat 'em up than a platformer, and you can choose to fight with whip or gun.
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Sega's arcade game Quartet was significant in the genre for its four-player simultaneous play. It's not as similar in gameplay to Contra as Galivan because acquiring jetpacks makes it feel like a more traditional shooter but I think it's still a run 'n gun of sorts that helped popularize multiplayer gameplay in the genre.
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Namco's arcade game Rolling Thunder was like a run 'n gun version of Taito's original Elevator Action in that you gunned down enemies but also frequently entered doors for items. Rolling Thunder seems to have influenced Shinobi gameplay-wise more than Contra given the way you leap straight up and down floors.
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Technos' arcade game Solar Warrior AKA Xain'd Sleena was almost Contra before Contra. It didn't have diagonal shooting like Galivan but the more serious tone, and more intense flow of shooting action.
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As for 1987, I'm not sure the months/days individual games came out. Mastertronic's budget C64 game Rapid Fire, Sega's SMS game Zillion II: The Tri-Formation and Capcom's arcade game Bionic Commando could all be considered part of the genre. I don't know if they came out before or after Contra but they're not as similar as some of the earlier games mentioned anyway.
So, let's discuss Contra's predecessors. Please add anything important I missed.

