Originally Posted by ArsTechnica
The Romney campaign spent $23.6 million on outside technology services—most of it on outside "digital media" consulting and data management. It outsourced most of its basic IT operations, while the Obama campaign did the opposite—buying hardware and software licenses, and hiring its own IT department. Just how much emphasis the Obama campaign put on IT is demonstrated by the fact that the campaign's most highly paid staff member was its CIO, Michael Slaby, with an annualized salary of about $130,000.
By comparison, Kevin Rekowski, the Romney campaign's Director of Technology, was barely in the top 20 salaries of the Romney campaign, with an annualized salary of $80,000. Zac Moffatt, Romney's Digital Director —a social media planner, not a technology expert—was number five, at $175,000 a year, in addition to whatever he earned from hiring his own firm, Targeted Victory, to handle much of the Romney campaign's digital strategy.