Yeah, it's shocking. I told you about the project I'm working on and the producers were like "Why has no one done this, we don't understand?" I had to explain that publishers just want their writers to bang out content quick.
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Back to OP, it sounds like there are some solutions:
1) Accept ads for new games but don't review them.
2) Review games upon launch, having no special access.
3) Flag the big publishers' games in someway that tells readers to take it with a grain of salt. Maybe a separate review section for the "great publishers" where all games receive scores between 91-100. Previews already are often worded to hint at the truth.
4) Have two sites/mags, one that plays the game and the other that is honest. The first site secretly relays the inside info to the second.
Sounds like too much work...
This article is old, things have changed for the worse since then(continue is now a general otaku lifestyle magazine, invasion of our lives has become part of our lives so the gamermetric thing doesnt stand out when google and apple do even worse).
I said from the outset that the forum post is an old forum post translation.
I am still here for the weekend and next week.
Leaving saturday the 24th.
I was talking to somebody in our office the other day about video game websites (in terms of ones connected to major publications), and how this problem is so rampant. One idea I had was that you made your site where you only had one piece of content every day. Obviously, it'd be something longer, deeper, and not just throw away content, but the idea would be that readers would know that every day they could stop by and find one story of interest, and then once they read it they could move on to other things (instead of digging through a flood of posts of smaller quick-bit stuff).
Obviously there are some flaws to the idea, but I think it'd be nice if we had the flexibility to try more interesting things like that. Obviously you could with a fan site, but I'm talking about a major publication/media outlet being a bit more daring—versus just doing basically the same thing everybody else does.
Just got back home from the US, received a surprising amount of support from people in the industry.
Maybe I do have a future in it left.