These are a few of my favorite things.....
Dr. Pepper and Virtua Fighter 4.
http://xengamers.com/docs/news/elements/files/spep.jpg
Coca-Cola has signed a deal with Sega for a new promotional campaign that will include Dr. Pepper soda and Sega's recently released arcade game Virtua Fighter 4: Evolution. Specifically, players can collect 18 limited edition keychains bearing images of characters from the game by purchasing 350ml cans of Dr. Pepper at select vending machines. Posters advertising the campaign have already begun appearing at several Sega operated amusement facilities across Japan. According to company representatives however, the promotion is officially scheduled to begin next week.
http://xengamers.com/sections/news/8250/
Really... does it get much better?
Z-roe