Could Sega just tap outta sports games...
**SEGA (JP:7964) DOWN, MORGAN SAYS NFL GAME OFF TO BAD START**
Videogame publisher Sega Corp down 6.84 percent or 180 yen at 2,450 yen after Morgan Stanley cut its target price on the stock to 3,800 yen from 4,500 yen due to a disappointing start for sales of the "Sega Sports NFL 2K3" American football simulation game.
"August sales for the game only came in at about 150,000 units. Considering the company initially shipped over one million copies, we would have hoped for at least 400,000 or 500,000 sold," said Morgan Stanley analyst Shunji Yamanishi.
In contrast, Yamanishi said Sega competitor Electronic Arts Inc (ERTS) had sold more than one million copies of its "Madden NFL 2003" game, well outpacing Sega's performance.
http://cbs.marketwatch.com/tools/quo...8A025AB928A%7D
Sega needs money. This game tanked. Bad.