Microsoft Hires Peter Moore

[Tommy Tallarico]

MICROSOFT LOGO
Microsoft company logo. (PRNewsFoto)[PM TK]
REDMOND, WA USA 09/03/2002



Video Game Industry Veteran to Oversee Home and Entertainment Retail Business,
Including Xbox, in Europe and Japan

REDMOND, Wash., Jan. 20 /PRNewswire-FirstCall/ --
Microsoft Corp. (Nasdaq: MSFT) today announced that Peter Moore, video game
industry veteran and former president and chief operating officer of SEGA(R)
of America Inc., has joined Microsoft as corporate vice president of retail
sales and marketing. In this newly created position, Moore will oversee retail
business in the Home and Entertainment Division, including the Xbox(TM) video
game console, Xbox and PC games from Microsoft Game Studios, and home software
and hardware products sold at retail, in Europe and Japan.
(Photo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
Moore brings to Microsoft more than 20 years of global management,
marketing and sales experience. At SEGA, Moore played a critical role in
repositioning the SEGA brand and product suite to achieve a leadership
position in the industry. Before serving as president and chief operating
officer, Moore was the senior vice president of marketing and was responsible
for the successful launch of the SEGA Dreamcast(TM) video game console. Before
joining SEGA, Moore was with Reebok International Ltd., where he held senior
management positions including vice president of global sports and senior vice
president of Reebok Footwear.
In his new role as vice president of retail sales and marketing at
Microsoft, Moore will report directly to Robbie Bach, senior vice president of
the Home and Entertainment Division and chief Xbox officer.
"Peter has an outstanding track record of success in the consumer market
and video game industries. In addition, we look forward to utilizing his deep
knowledge of foreign markets to continue to grow our retail business in Europe
and Japan," Bach said. "In Europe, where we have made enormous progress,
particularly with the Xbox business gaining the No. 2 position there, Peter
will be working to maintain and accelerate that good standing. In Japan, we
expect that he will contribute greatly to the work already being done there to
advance the business."
"I am excited to be joining Microsoft at a time when the company's drive
toward innovation and creativity is at the forefront of its retail and in-home
strategy," Moore said. "In particular, I look forward to applying my combined
experience in global consumer sales and marketing and the interactive
entertainment industry to enhance the global reach of the Xbox product line."

Additional Management Changes in Europe
Microsoft also today announced the retirement of Sandy Duncan, regional
vice president of Home and Entertainment in Europe. Duncan retires after 17
years with Microsoft, three of which were spent overseeing the retail
business, including Xbox, in Europe. "Sandy leaves Microsoft on an incredibly
high note," Bach said. "Having worked with a fantastic team of people on one
of the most exciting launches in history, in addition to the success of the
first Xbox holiday in Europe, he can retire knowing that he helped establish
Microsoft firmly as a serious player in the games industry."
Eduardo Rosini, a 10-year Microsoft veteran currently driving product
development projects at Microsoft Game Studios, has been appointed the new
regional vice president managing the day-to-day activities of the division in
Europe. Rosini and Duncan will work together during the next few months'
transition period. Rosini will report to directly to Moore.
Rosini has worked on Xbox since its inception, initially as a business
manager working directly for Bach. He joined Microsoft in 1992 and spent seven
years managing key Microsoft subsidiaries overseas, moving to Redmond, Wash.,
in 1999 as general manager of the Worldwide Enterprise Group. "I'm very
excited for Eduardo to join the European team," Bach said. "Building on the
success of holiday 2002, he will work closely with Peter Moore to continue to
fulfill our mission of bringing value to consumers through the strength of our
products."

About Xbox
Xbox ( http://www.xbox.com/ ) is Microsoft's future-generation video game
system that delivers the most powerful gaming experiences ever. Xbox empowers
game artists by giving them the technology to fulfill their creative visions
as never before, creating Xbox console games and, with the advent of the Xbox
Live(TM) service, online games that blur the lines between fantasy and
reality. Xbox is now available in North America, Europe, Asia and Australia.

About Microsoft Game Studios
Microsoft Game Studios is a leading worldwide publisher and developer of
games for the PC, Xbox video game system and online platforms. Comprising a
network of top developers, Microsoft Game Studios is committed to creating
innovative and diverse game portfolios for the PC
( http://www.microsoft.com/games/ ), including such franchises as "Age of
Empires(R)," "Flight Simulator" and "Zoo Tycoon(TM)"; Xbox
( http://www.xbox.com/ ), including such franchises as "Halo(TM)" "Project
Gotham Racing(TM)" and "NFL Fever"; and Zone.com ( http://www.zone.com/ ), the
official games channel for the MSN(R) network and home to such hits as
"Bejeweled" and "OutSmart(TM)."

About Microsoft
Founded in 1975, Microsoft is the worldwide leader in software, services
and Internet technologies for personal and business computing. The company
offers a wide range of products and services designed to empower people
through great software -- any time, any place and on any device.

NOTE: Microsoft, Xbox, Xbox Live, Age of Empires, Zoo Tycoon, Halo,
Project Gotham Racing, MSN and OutSmart are either registered trademarks or
trademarks of Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.

Yeah, it was mentioned in the other thread, but it deserves it's own space.

[MVS]

I think you fail this QTE. Too much time in Kowloon has made you slow.

Already posted

[Tommy Tallarico]

Originally posted by Masters
Yeah, it was mentioned in the other thread, but it deserves it's own space.

[Andy]

Good post, Masters.

Oh, and I hope Microsoft buys Sega. Kthx.

[Tommy Tallarico]

Originally posted by Andy
Good post, Masters.

Oh, and I hope Microsoft buys Sega. Kthx.

I thought you liked Microsoft.

[MVS]

Still sucks, M.

HAHHAHAHAHHAH.

NO SOUP FOR YOU!

[Tracer]

Interesting enough. Best of luck Moore I suppose.

[Drewbacca]

I still have no clue what the fuck he's good for.

[Shin Johnpv]

How fucking stupid is MS

"So at your last job you helped take a company that should make millions and run them into the ground forcing them out of the hardware market"

"that would be correct, and i smiled and lied to the consumers the whole time i did it"

"Great sounds like just the man we need here, youve got the job."


Well i guess that means MS will be out of the hardware buisness in a generation or two

[Kinopio]

Here is how it went down:


Microsoft big wig: We want Shenmue 2. In return, you get a cushy job here at Microsoft as well as sacks of money.

Moore: OK.

Microsoft: We aren't going to advertise it though, and its not going to take advantage of the xbox hardware, and its going to be delayed a year.

Moore: Will the sacks have dollar signs on them? I've always wanted one of those.