Acclaim is at it again with their special advertising

[Shinobi128]

http://www.ananova.com/news/story/sm...=news.quirkies

'Bloodvertising' to hit UK streets

Advertisements in bus shelters for a new video game called Gladiator: Sword of Vengeance, will seep 'blood'.

The company behind the so-called Bloodvertising say the adverts will be put up around the country in two weeks time.

Acclaim Entertainment say the game, set in the year 106AD, is the bloodiest ever.

In the adverts, cartridges of red dye will be placed behind clear sheets of film and released over a six-day period. The 'blood' will slowly appear to spill out on the streets and drip onto the pavements. The adverts will remain for a week.

The company say they have been cleared to erect the posters and have employed cleaners to clean the dye off the footpaths at the end of the week.

Shaun White, Communications Manager at Acclaim, said: "The concept of 'Bloodvertising' ties in with our marketing strategy and sticks to the theme of blood and carnage which is consistent throughout the Gladiator video game."

[Will]

If thats true that is the funniest shit ever.

[James]

I don't know, I don't find this one so bad. A bit gimmicky, of course, but at least they aren't actively encouraging people to do anything more stupid than buy an Acclaim game.

Advertise on tombstones, name your kid Turok, pay off speeding tickets, and wasn't there one other? This is pretty tame by comparison, thankfully.

James

[piku]

...odd...

At least its 100x better and more creative than their other shit.

[Bojack]

How do these fuckers stay in business???



---B.j.

[Jeremy]

Licensed games... just like it's been since the NES days, then the 16-bit days...then the 32-bit days... you'd think the overall quality of a publisher's product would improve in a decade or so, but barring the Burnout series...nope.

[Boxthor]

A game has to be in big trouble if it's main selling point is "having lots of blood."

[The Ampersand]

A game has to be in big trouble if it's main selling point is "having lots of blood."

*insert wity joke about Mortal Kombat here*

[ChaoofNee]

Licensed games... just like it's been since the NES days, then the 16-bit days...then the 32-bit days... you'd think the overall quality of a publisher's product would improve in a decade or so, but barring the Burnout series...nope.

Add Fur Fighters in there. Of course, neither were actually made by internal Acclaim teams, so, hell, why not add in Galactic Attack?
That's very true by the way.

This one really ISN'T too bad... but I don't see how "OMFG BLOOOOOD!!!11" is going to sell games anymore. I'd rather see them save the marketing money and spend it on a few good creative teams.

[gameoverDude]

This kind of advertising would have probably been better in 1993 when Mortal Kombat was getting ready to come out on 16-bit systems. Still, it's not as bad as some of their other campaigns.