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Thread: Xbox Sales Surge in Europe

  1. Xbox Sales Surge in Europe

    After its recent price drop, Xbox is finally making the strides it deserves overseas.

    Microsoft reports that there's been a sizeable increase in Xbox sales throughout Europe as customers have enthusiastically embraced the recent price reduction.

    Now available in Europe for an estimated street price of Ä299 ($272 U.S.), the award-winning Xbox is the most powerful video game system on earth. With 40 games currently available in Europe (65 in the U.S.) and more than 150 to be available by Christmas, Xbox is the only video game console designed for the future of gaming with a built-in hard drive and broadband adapter.

    Since the European price reduction took effect April 26, weekly sales are running neck-and-neck with PlayStation 2. Based on week-to-week sales since launch, Xbox represents 49% of the next generation console market in the United Kingdom (data from ChartTrack, April 29, 2002), 46% in France and 55% in Germany (data from GfK, May 7, 2002).

    "Iím glad that more gamers in Europe are able to experience Xbox for themselves," said Sandy Duncan, vice president, Xbox Europe. "Our strategy is to give outstanding value to as many consumers as possible, and the increased Xbox sales since the price reduction indicate that strategy is on track. The new price allows us to be more competitive and make serious inroads into the hearts of European gamers leading up to Christmas, 2002.

    In addition to the new price point, word-of-mouth recommendations and stellar reviews are driving gamers to the great games available on Xbox. With a strong lineup scheduled for the remainder of the 2002 year...pessimisists hoping the Xbox would end up reaching a unfortunate demise will have to save their hurrahs for another day...

  2. How come none of the Xbox prophets of doom have mentioned this?


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