Report: In-Game Ads Show 'Significant Shortcomings'

[Tommy Tallarico]

Behavioral consultancy Bunnyfoot, through eye tracking and physiological data, has come up with a new standardized metric to gauge the effectiveness of in-game advertising. Currently, Bunnyfoot has found in-game ads to have "significant shortcomings."

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(Link to GameDaily.com)

[cka]

any more headlines from the "no shit" department there brick