It makes sense that if they wanted to protect this game, they would put out a trailer and get public interest up. The "space monkeys" thing gives them a community to connect with that will riot if they cancel the game.
It came out in November against all the big blockbuster holiday titles and no one really knew what it was. Then they cut the price like two months later to $20 and everyone bought it. It ended up selling decent but making no money because it was $20.
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