SSJN, there's a store in Lockport (Casual Dragon) that might be worth seeing if you can get some insight from. The dude who runs it also publishes games so he may have insight from that side of things. I have a few dev friends here I'll see what I can get out of too.
I don't know a thing about this business, but it seems like a lot of the shops in my area, and there are a more than seems logical so they must do okay, focus on one thing they're passionate about or specialize in (wargames, D&D, model kits or whatever) and supplement that with Magic and Warhammer.
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