Achievements are nice, but they haven't affected my playing habits. I would have played all the sports games except Tiger Woods by now if they did (although I am toying with the idea, so who knows...) I have started to play games on the maximum difficulty though because I want to try to recapture the feeling I had as a kid where beating something was an accomplishment. I think you are incorrectly using the word 'hypocritical' though. Perhaps 'misleading' would be better, ie, it's uch easier to get 1000 points in Madden than it is to get 1000 points in Tiger Woods (well, other than the fact that it is not even possible to get 1000 points in TW)
Your last paragraph is a no-brainer though. Anyone that is making their purchasing decision solely on that is a retard.
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