Oh, c'mon on Punky. You can't hold something like that against them when you're a fan of Avril. I admit it's somewhat rankling (being as far away from a football fan as a human can be), but they were actually asked permission to use their music in the Friday Night Lights movie, and then it went from there. And this occurred long after they'd established their sound. Plus, I hear it's actually a decent movie (though I haven't seen it as I prefer not to associate those songs with any movie, let alone one about football).