We've had coffee threads here before. If you don't understand use the Search.
But if I must. Most store brands and Starbucks ijn general suck. If you need to add sugar and milk ... your right its masking the foul taste. Real coffee doesn't need that shit. I can boil water for pasta and I have a coffee maker. I am in the process of getting a hand grinder. I hate electric, it burns the grinds thus making the taste piss poor. And French Press FTW, Mr Coffeee maker FTL.