3.6 Million PS3s Sold; Sony Profit Falls 68%

[Tommy Tallarico]

Is the worst over for Sony? That's what some analysts are saying. The game division lost almost $2 million but PS3 is expected to ramp up significantly during the current fiscal year and Sony is anticipating record profit for the whole company. More within...

More...
(Link to GameDaily.com)

[K3V]

lol@sony?

[Shin Johnpv]

This is the original Business Week article that gamedaily missed an important part of

However, investors were in for a nasty surprise on May 16: Sony failed to hit its own PS3 sales targets, Chief Financial Officer Nobuyuki Oneda said. Although the company had forecast global shipments of 6 million machines by the Mar. 31 end of its fiscal year, its factories made and sent off just 5.5 million. Worse, the actual number of PS3s in stores was closer to 3.6 million. The remaining 1.9 million were either sitting in warehouses or en route to stores, leaving as much as $1.1 billion in inventory. Perhaps that's why the company chose to stick to a more conservative sales forecast of 11 million units this year.

3.6 million to stores not consumers which makes it even worse.

[Tommy Tallarico]

Is the worst over for Sony? That's what some analysts are saying. The game division lost almost $2 billion but PS3 is expected to ramp up significantly during the current fiscal year and Sony is anticipating record profit for the whole company. More within...

More...
(Link to GameDaily.com)

[kedawa]

Wouldn't selling less PS3s be better for Sony in the short term? Sony takes a massive loss on each console and the attach rate is too low to compensate for it.

[voltz]

Lik-Sang curse still in full effect I believe.

[Dyne]

so SONY ships 3.6 million since what? last november? MS has shipped a little over 10 million since november the year before?

i don't really think it's lol @ SONY time considering they have essentially a system that's twice the price with no blockbusters and have shipped a 1/3 of what MS has in a 1/3 of the time.

[Wildkat]

Don't count out the 360 wasn't buy worthy the first 6-8 months of its existence either.

[EvilMog]

Wouldn't selling less PS3s be better for Sony in the short term? Sony takes a massive loss on each console and the attach rate is too low to compensate for it.

you do realize that the consoles sitting in store inventories have already BEEN sold to said retailers right?

[bbobb]

so SONY ships 3.6 million since what? last november? MS has shipped a little over 10 million since november the year before?

i don't really think it's lol @ SONY time considering they have essentially a system that's twice the price with no blockbusters and have shipped a 1/3 of what MS has in a 1/3 of the time.

Shipped.

Not sold. Don't forget that almost all of those systems are now sitting on store shelves.

Meanwhile the 360s were sold out for how long?