With gas not hovering around $4 a gallon in most parts of the country,
Ford is now in hurry-up mode to bring more small cars to the U.S. market. The Fiesta will be the first of a wave of new economical models and spy photographers have captured the clearest pictures of the
car’s interior to date.
The Fiesta will be built at
Ford’s Cuautitlan, Mexico plant, which currently produces the F-150 for the Mexican market. When the Fiesta begins production in early 2010, Ford will begin importing trucks to the Mexican market from the U.S.
Ford will market a hatchback version of the Fiesta alongside the sedan in the U.S. The Dearborn-based automaker originally planned to sell only the sedan version, but changed its mind in the face of rapid consumer shifts from trucks and
SUVs to more economical vehicles.
Ford did not officially announce which hatchback the U.S. would see — the Fiesta is produced as both a three-door and five-door hatchback in other world markets — but a source at Ford’s Mexican plant indicated that both versions would be available in the U.S.
Ford will invest another $3 billion in its Cuautitlan facility, which will raise capacity to 500,000 units annually and create another 4,500 jobs.
The camouflage keeps us from seeing just how closely the production car matches up to the Verve concept on which it is based. It appears that the concept’s back might be a bit more raked than the production model, and the rear overhang may be a bit longer, but those impressions may be from a slight change of angle, and the camouflage cladding.
The interior of the Fiesta looks virtually identical to the one found in the Verve concept, showing that an economy car doesn’t have to be bare bones.
Look for the Fiesta to start production in the early part of 2010 with an on sale date later that year.
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