Entertainment media has always had this. Used record shops, movie rental places selling used copies, used book stores... If it's not a temporary or disposable media, it has a resale market. PC games are pretty unique in that the resale market doesn't exist for a lot of games due to license things. I can see why EA would want console sales to mimic this, but they've got a long history of used collections and used new release sales to fight.
I personally buy used unless it's a rare case of wanting a game at launch and used isn't available. In the past 2 years, I've only done this for Halo 3 and Lost Odyssey. Used games are my video game, book, DVD, non-hulu.com entertainment livelihood, so this bothers me. If I buy new, like with LO, I do it with the intent to play the game quickly and resell it while it's got brand new release value going for it. Being able to buy something and actually own it appeals to me (part of the reason I don't go for digital downloads with music or whatever, I dislike the concept). Paying to download extra content that you can only use on one account, sure, those are bonuses. But punishing a customer for legally buying the game secondhand seems total bullshit to me.
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