Bourbon is cheaper than beer. There are about 15 drinks in a 750 ml bottle, so about $7 per pour from a $100 Pappy. Now think of all the $7+ bottles of craft beer you drink. My pours aren't even that big so i get more like 20 drinks from a bottle. Also consider that Pappy is one of the most expensive bourbons. There are great ones that cost $25 a bottle.


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