Batman: The Dark Knight Rises

[icarusfall]

My wife is going with friends to a marathon on Thursday and then the midnight premier.

That sounds like a fucking job.

[EvilMog]

The place we are seeing it at midnight on Thursday, ArcLight in Hollywood, has 17 showings that night.. and the few I randomly checked were 90-05% full.

I'm calling it: this will destroy almost every box office record, including Avatar's all time domestic gross. The only thing it will have a difficult time beating is Avatar's all time worldwide gross, but I'm sure it'll put up a fight.

I'm going to say it won't do as well as the Avengers but very close.

[Advocate]

Avengers got repeat viewings.

Rises won't get as much as The Avengers.

[Dolemite]

I don't think this will touch Avengers.

[YellerDog]

2 got a HUGE boost from Ledger, this won't.

[aren]

An advantage Avengers has is that children and kids got to drag their parents along to see it and the parents most likely wouldn't object because of it's bright and cartoony look. Batman, on the other hand, may not be as easily acceptable to those parents.

An advantage hat Batman has is true IMAX showings that will be playing for I'd imagine all of summer. Those ticket prices are around $20 and those who want to watch it again and didn't get to see it IMAX may opt for it.

And again, 17 showings (!!!!!!) at one location for midnight release and the majority of it is packed. I don't think Avengers got that treatment.

2 got a HUGE boost from Ledger, this won't.

Forgot about that.

[Thief Silver]

I have to agree it won't get the repeat showing.

But I also think anyone who saw Avenger's more than twice (Let's assume just to go with friends who still needed to see it) are a detriment to films anyways so who cares.

[MechDeus]

It's not going to get as many repeat viewings if the story is darker and has more weight to it, as that's generally not the kind of thing people want on a quick repeated basis. Avengers goes down easy and comes out light-hearted.

Not to spark a series of comments about the quality of the movies and so on, but Lucas changed the ending of Return of the Jedi to a much happier one specifically to help encourage people to do repeat viewings in the theater. I don't think DKR is going for a feel-good ending, which is going to hurt if you're just looking at financial standings vs. Avengers.

[YellerDog]

Not like this isn't gonna make a bajillion dollars under any circumstances, though.

[MechDeus]

Pretty much.