
Originally Posted by
Game Informer
That’s not to say that Ubisoft isn’t willing to explore different business models. The company is keeping a watchful eye on EA’s new Access program on Xbox One, and Guillemot sees benefits beyond the revenue.
“I think it makes the publisher more important in the player’s mind,” he says. “Often, people are only interested in one brand from a publisher, so they don’t look for other brands. When you buy into something like Access, you can try other things for free and discover other things you like. It’s a way to make sure gamers can get more info on what we do and the diversity of our portfolio.”
Guillemot likens the idea of publisher “Access” subscriptions to television channels. “When you look on your console, you have many channels and you want that diversity,” he says. “Instead of saying everything’s in one place, we can say ‘Okay, try these channels: EA, Ubi, Activision.’
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