I'd be surprised if the publishers get even that much. I know my guy gets a 50% discount as long as he orders enough stuff. That's how he's able to give everyone an automatic 20% discount just for walking in the door.
Even if Diamond is only getting $.50 for each book, that only leaves Marvel a dollar towards marketing, publishing, and creating the book. Considering the small print runs most comics have these days, that doesn't leave a lot of room for profit.
May be that's why I see lots of foreign names on the artist credits these days. Marvel and DC can't afford the American super stars anymore.
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