A lot of it was down to the ordering habits of the store. There were multiple distributors instead of just Diamond, and most comic stores used one as a primary with a couple backups to fill in the gaps. They could order what they wanted, of course, but it was up to the market to actually support these choices, and of course the guy ordering actually had to care. Very similar to today, actually, except the DC/Marvel grip is now mostly shattered.
James



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