I've always gone by if it's out there and the general public can see it, then you can use it in your portfolio. A few years back Geico told the folks I did regular freelance with that they couldn't give out any copies to the artists of Geico Gecko commercials we did. Though they put them all up on their Youtube channel. So everyone just grabbed it from Youtube and threw it up on their reels. No one got in trouble for it, and eventually Geico realized how stupid their mandate was.
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