I totally understand why they're going this route. If it's a console, then games are $50-$60, they're of a size and scope comparable to how we normally understand console games, and the system can cost $300. Nintendo needs that. As a handheld, it's overpriced and so are the games, but as a console, it's something novel, despite being underpowered.
So I get the framing. None of that changes the fact that this is a premium handheld, and I'm sure that's how a lot of gamers will treat it. But I think framing it as a console was vital to it being Nintendo's premier platform and not another Vita.
There's also a bit of pride to it. Nintendo (and their fans) want them to consolidate their efforts, but they don't want to be seen a "leaving the console market." It's a way to have their cake and eat it too.



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