NIMBYs are in every generation and they're the ones who fuck everything up. That mindset springs from a lack of education, fear of the unknown, and apathy. (I believe someone brought up the apathy portion already.)
This is one of those "man, I know my experience is anecdotal but still" kind of things where your personal sample size is quite large but still not enough to satisfy empirical demand: All of the conservatives I know (IRL) talk big game about small businesses in one turn then complain about the service at McDonald's and Wal-Mart in another. It's eerie how uniform my experience is in that regard. And they'll explain it away with stuff about franchises, but franchises are still the big name versus the small name.
That said:
This is the part that really blows for multiple frustrating reasons - most of all, how does a mom and pop out-advertise/out-sell/out-maneuver a chain in today's world?
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