Majesco has decided to launch <b>BloodRayne</b>, a bit earlier this year, pushing its release two weeks aheads of its original schedule. The new ship date is October 15, so mark those calendars...

"The scope and activity of the marketing behind BloodRayne is our largest to date, and reinforces our commitment to establishing it as one of the premier entertainment properties," said Ken Gold, Vice President of Marketing for Majesco. "The comprehensive "Lethal Erotica" campaign utilizes a variety of marketing vehicles, each carefully selected and synchronized to heighten consumer awareness and build excitement for BloodRayne from launch through the holiday season."