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Is PETA attacking the mere fact that dogs and cats are eaten in Korea? Or is their concern over the way the animals are butchered? Because some people in America practice eating animals that many people would never dare touch. It's obvious they are singling out S. Korea because of the World Cup. PETA's ad really doesn't separate the cultural practice from the process, and ends up being very ethnocentric/racist. What concerns me is that the ad is patriarchal in its judgemental message - using the word "barbaric". Like many others, I'm also concerned over the possible backlash against Korean Americans... and everyone else who remotely looks East Asian.
PETA is known to take issue over the butchering of any animal - cow, pig, chicken, turkey, lamb, fish, etc. It's obvious that the intent in the Hollywood Reporter is to rile up mainstream American audiences... probably to draw attention to what PETA defines as animal cruelty in general. However, the main problem here is that the ad ends up being racist in the end, whipping up xenophobic assumptions and contempt against Korean Americans and anyone who looks Korean within our American socio-political context.