Nintendo Also Drops Its Hardware Price

What are you waiting for?


Less than one year after successfully launching Nintendo GameCube at a mass-market price, Nintendo of America is dropping the MSRP to $149.95, effective Tuesday, May 21, 2002. To date, Nintendo has shipped more than 4.5 million systems worldwide.

Today’s announcement comes as the $27 billion interactive entertainment industry gathers in Los Angeles for the Electronic Entertainment Expo (E3) to preview the latest and greatest games coming out this holiday.

"It’s simple, really: Nintendo is committed to offering our players the best games and the best price," says Peter MacDougall, Executive Vice President, sales and marketing, Nintendo of America Inc. "We were the first manufacturer to reach the $199 price level and now we’re leading the industry to $149 – allowing even more players around the world to get their hands on our legendary favorites like Mario, Zelda, Star Fox and Metroid this year."

leading in the price range my ass! They only did this because of how much they wanted to still be ahead of rival systems and to remain affordable. Microsoft did this becuase as low as their system numbers are, they couldn't risk having the most expensive of the three consoles on the market or nobody would accept it.

sometimes I wish they'd quit sounding like they're blowing smoke and just admit it... ;)