DUBLIN, Ohio, May 10 /PRNewswire-FirstCall/ -- This weekend at Wendy's (NYSE: WEN - News) nationwide, Frostys are on the house.
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From Friday, May 13, through Sunday, May 15, consumers can pick up a free Junior Frosty at their local Wendy's restaurant. No purchase is required for customers to receive the free dessert.
The company estimates it will give away more than 14 million Junior Frostys during the special three-day event.
"We're thanking our loyal customers for their support following the incident in San Jose," said Tom Mueller, Wendy's president and chief operating officer.
"Dave Thomas insisted we always 'do the right thing,' and we have kept our word. Our customers stood by us while we defended our good name and protected our employees' livelihoods, so now we're showing our appreciation with free Frostys."
"We're moving on. Our job is to make and serve the best hamburgers, chicken and salads in the business. This weekend is all about having some fun and acknowledging our customers' continued confidence in Wendy's," Mueller said.
Wendy's recently conducted the same offering in the San Francisco Bay area and Sacramento. Customers turned out in record numbers and stores gave away more than 100,000 Frostys.
National TV and print advertising will be used to highlight this weekend's promotion.
Wendy's Old Fashioned Hamburgers Restaurants® was founded in 1969 by Dave Thomas and is the third largest quick-service restaurant chain in the world, with more than 6,600 restaurants in the United States, Canada and international markets.
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