Maybe they just need some good games on there that people think are cool? These ads just suck and are trying TOO hard to be... "something". Sony failed to make the PSP cool, and it's too late.
They also, IMO, continue to give the PSP and identity crisis. I know Sony wants to market it as the ultimate portable entertainment do everything devise, but is that working for them? I say it's not. Sony should have just marketed it as a PS2 in your hand. Everything else it could do would have followed.
