Clueless Media Group Releases "10 Most Violent Video Games" list

11. We encourage parents to exercise their power as consumers and hold retailers accountable for the way that violent video games are marketed and sold.

Do these people even know how anything works? Marketing isn't just how we have the games displayed in our stores, it's all the advertising that the publishers do primarily which the people on the retail side have very little to do with other than putting up new POP from time to time.

Parents can visit retailers and find out how they display the games and how stores enforce the current ratings system.

Ok, that's fine.

They can urge retailers to stop selling violent games or at the very least separate them from child-friendly ones.

This has actually happened to us before. Someone from the local college came in and said that we didn't need to sell M rated games and the owner simply told him not to try and come into his store and tell him how to run it and he could leave.

They can advocate by writing to companies and letting them know their concerns about the marketing of violent entertainment media. They can find out what their internet service providers are doing to prevent children from purchasing or playing violent video games online.

Since your ISP has any control over what you buy...

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Originally Posted by Scourge

How about instead, parents, don't buy games for your kids that you principly object to and don't let them buy them on their own either. List over.

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The problem is that we are all whores to media and advertising and these publishers and retailers DO market M-rated games to people who are under 17. This is a fact. Its been documented in media research studies before. Retailers will happily accept money to display a big cardboard cutout of Max Payne or Master Chief with guns drawn and put them in front of the store where everyone, regardless of age, will look at it.

So we should only market Disney or Tony Hawk stuff at the front of stores? How about Alien Hominid? It's a T game despite being bloody as hell. What about Victoria's Secret marketing, with all those lovely lovely ads right in front?

My personal solution is to admit that, like bookstores or the internet, gaming isn't 100% child-safe and that parents have to not only pay attention but learn to say "No!".

James

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My personal solution is to admit that, like bookstores or the internet, gaming isn't 100% child-safe and that parents have to not only pay attention but learn to say "No!".

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I agree with this. However, companies shouldnt be adding fuel to the fire by advertising M-rated games in magazines whose primary readership is under 17 (theyve been caught doing this before) and then playing dumb later on.

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What about Victoria's Secret marketing, with all those lovely lovely ads right in front?

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The United States is the only country in the developed world where sex is more of a taboo than guns and violence. And it shouldnt be. I have more of a problem with the Max Payne with guns akimbo ads than the Victoria Secret ones.

A few years ago, one of the last things Clinton did in office was order some study of media marketing, and they found that of the three major entertainment media--music, movies, video games--video game publishers were by far the best when it came to appropriately advertising their games to the intended audience (i.e. not marketing M games to kids).

The study didn't at all say that video game publishers didn't market their M games to kids at all, just that they were much better about it than music and movies.

Quote:

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Originally Posted by MarkRyan

A few years ago, one of the last things Clinton did in office was order some study of media marketing, and they found that of the three major entertainment media--music, movies, video games--video game publishers were by far the best when it came to appropriately advertising their games to the intended audience (i.e. not marketing M games to kids).

The study didn't at all say that video game publishers didn't market their M games to kids at all, just that they were much better about it than music and movies.

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Yeah, the government is all about understanding art -- then censoring it to the point of being banal.

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Originally Posted by Hubbitron

Yeah, the government is all about understanding art -- then censoring it to the point of being banal.

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...What? That has nothing to do with what I said.

NEITHER DOES THIS!

Your band makes cool music, but I hope this TNL spam ends soon.

See here,

Infinium Labs, Inc.
2033 Main Street Suite 309
Sarasota, FL 34237
Email. info@infiniumlabs.com
www.infiniumlabs.com
www.phantom.net
CES Booth No. 35311
FOR IMMEDIATE RELEASE
INFINIUM LABS TO DEMONSTRATE PHANTOM GAME SERVICE
IN NVIDIA BOOTH AT CES
Partner Relationship Signals Growing Need for High End Graphics
For Home Entertainment Applications
SARASOTA, Fla. – Dec. 27, 2004 – Infinium Labs (OTC BB: IFLB) will demonstrate its
flagship Phantom Game Service in the NVIDIA® booth (No. 35311) in the South Hall of the
Convention Center during the Consumer Electronics Show (CES) Thursday - Sunday, Jan. 6 – 9, 2005, in
Las Vegas.
Infinium Labs’ selection of NVIDIA to supply graphics processing chips for the company’s
Phantom Game Service signals the emerging importance of graphics processing in the home
entertainment stack.
Infinium will incorporate NVIDIA’s state-of-the-art GeForce™ line of graphics processing units
(GPUs) and nForce™ platform processors in its Phantom Game Service to deliver top quality graphics,
cinematic gaming, and media and communication processing performance to players of the on-demand
game service, set for launch in 2005.
“Gamers want crisp, vivid images,” said Kevin Bachus, president, Infinium Labs. “NVIDIA’s
GeForce and nForce processors will help us deliver the best possible on-demand performance to our
customers, direct to the living room.”
- more -
Page -2-
The Phantom Game Service will be delivered over broadband to a Windows XP Embedded-based
receiver that sits with other devices in the room where family members go for entertainment.
Infinium Labs, Inc.
2033 Main Street Suite 309
Sarasota, FL 34237
Email. info@infiniumlabs.com
www.infiniumlabs.com
www.phantom.net
The Phantom Game Service will have a presence in both the Emerging Technology and New
Form Factor areas of NVIDIA’s booth at CES.
Nearly two dozen leading game publishers have committed to provide content for the Phantom
Game Service, including Atari, Codemasters, Eidos and Vivendi Universal.
Show attendees can also see Phantom in the Microsoft Corp. booth in the Central Hall, No. 7145.
About Infinium Labs
Based in Sarasota, Fla., Infinium Labs (OTC BB: IFLB) is in development on the Phantom
Game Service, the first end-to-end, on-demand game service. Delivered over broadband, the Phantom
Game Service will offer casual and avid gamers a broad library of titles, available anytime, day or night,
from the comfort of their living room.
Infinium Labs is led by a management team with extensive experience in interactive media,
entertainment, broadband services, technology and video games. For more information, please visit
www.phantom.net.
- more -
Infinium Labs, Inc.
2033 Main Street Suite 309
Sarasota, FL 34237
Email. info@infiniumlabs.com
www.infiniumlabs.com
www.phantom.net
Page -3-
Safe Harbor Statement
Certain statements included in this press release may constitute forward-looking statements. Actual results could differ materially
from such statements expressed or implied herein as a result of a variety of factors including, but not limited to: the development
of the Infinium Labs technology, the successful marketing and distribution of the Phantom Gaming System, acceptance by the
market of Infinium Labs, products and technology, competition and timing of projects and trends in the gaming industry, as well
as other factors expressed from time to time in filings Infinium Labs will make with the Securities and Exchange Commission
(the “SEC”). As a result, this press release should be read in conjunction with periodic filings Infinium Labs makes with the SEC.
The forward looking statements contained herein are made only as of the date of this press release, and Infinium Labs undertakes
no obligation to publicly update such forward looking statements to reflect subsequent events or circumstances.
# # #
Media Contact for Infinium Labs: Investor Contact:
Ellen Kardas James Roberts
The Bohle Company Infinium Labs
(310) 785-0515, ext. 285 (941) 917-0788, ext. 222
ellen@bohle.com jroberts@phantom.net