Electronic Arts' CEO Scared of Apple Because of iPhone
Quote:
Electronic Arts CEO John Riccitiello recently said in an interview with the The Wall Street Journal that his company’s games lack innovation and fail to target the average consumer. He also stated that the age old formula of putting out sequels of games like Madden Football and hoping that this strategy continues to draw in consumers...
http://www.ceosmack.com/2007/07/09/v...use-of-iphone/
This is something Brick would have posted, if he were still alive...
R.I.P Brick Tamlin, we hardly knew you.