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What's this $#!@ I hear about Ikaruga being D-Direct exclusive?!
No one said it was D-Direct exclusive. The Dreamcast is basically a dead system in Japan now. Orphaned and unwanted by it's maker, the Dreamcast nevertheless plods along the Japanese market with a few dating-game releases and niche products nowadays. Sales for new DC releases generally number in the 5,000 to 20,000 mark (we're being generous). Compare that to Mario Sunshine which moved over 300,000 units in the span of a few days. If we were a rational, risk averse Japanese retail shop eking out a living in a recession-wracked economy, we would damn the Dreamcast and huddle exclusively in the Gamecube and Playstation 2 camps. It's a simple business decision since capital is not unlimited for most Japanese shops and chains. Choices must be made on what to stock, coupled with forecasts on what will sell. The easy choice is to stick with anything PS2, Gamecube, and GBA. Using this logic, it's also the easy and safe decision to avoid the Dreamcast. Where does this bring us with regards to the matter at hand?
Yes, it is indeed the case that Ikaruga will be a limited production release but don't misinterpret the reasons for this. Like any other business entity, Treasure is a profit-seeking enterprise and they endeavor to maximize returns on properties and franchises. If they were able to sell 100,000 copies of Ikaruga, they would print 100,000 copies. However, they won't be able to sell anything remotely close to this number and as such, the print run will be sold only to distributors who have guaranteed their preorders for the game. Our payment for Ikaruga was wired over a month ago. NCS will stock the game on September 5.