Pricing is up to the company that releases the game (for play or exclusive content, yadda yadda). I believe SEGA has made their own Microsoft certified data centers that they run from their own offices, though I am not sure. They choose what to charge, it isn't up to Microsoft.
Just some clarification.
By the way, i think they are finally making people connect on Live to make sure nobody dupes/cheats/etc. Not saying I agree with the decision, but if you want a no cheating atmosphere, I guess the Xbox version is the place to be.





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