First, we've already had this "videogame journalists" argument here. Go look up the old thread if we're going to argue that part.
This is one of the bigger faults of videogame magazines - in order to get a cheap way to get readers, and that's all it is, a cheap trick, we get "exclusive" reviews or "first" reviews. Unfortunately, those reviews are pointless. From my experience, you typically have two types of people - people who are going to buy the new game anyhow the day it comes out, and don't pay much attention to reviews - or, at least, magazine reviews. Or, you have people who don't buy games right away, who wait to see what people say about the game, and find out if it is worth playing.
The first group don't matter, because they're going to go buy the game no matter what. The second group has a "wait" mentality anyhow, so being first to review a game doesn't mean much to them.
Absolutely, the way it should work is that a magazine should go out and actually purchase a store-bought copy of each game that they plan on reviewing. The copy of the game that the reviewer reviews should be EXACTLY the same as the copy that the people reading that review would be purchasing. If Atari says "give us a 9 or you don't get an early review copy," tell them to stick it.
I'm more than willing to admit that I "don't get it" and that a magazine run by me might not survive. *heh* However, I have to believe that a magazine where you know you can better trust the reviews you'll read in it would be worth a lot more than a magazine that gets the review first.
WARNING: This post may contain violent and disturbing images.
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