Rumpy, it's not the exchange rate that's the problem, it's making us buy the "value pack." In Japan, they allow you to buy the stand-alone unit for ~$185 or the "value pack" for ~$235. In the US, we can only buy the $250 value pack... for now.
Maybe they are desperate to push the UMD format in the US to recoup development costs. Maybe Sony is taking a loss on each unit, and it's willing to sell fewer units to report better short-term profits to shareholders (like Microsoft did initially with the Xbox). Or maybe the market will bear $250 and I'm just wrong about it.

Bookmarks