When confronted about accusations that Sony underestimated gamers' intelligence with the campaign, he stated, "Sony just poorly executed the release of the most undewhelming console ever developed, so I doubt seriously that anyone would think we are underestimating our consumers' intelligence. This was simply a marketing idea that was poorly executed, so I guess we are pretty good at poor execution"
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The very existence of flame-throwers proves that some time, somewhere, someone said to themselves, you know, I want to set those people over there on fire, but I'm just not close enough to get the job done. -George Carlin
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